Big Money Bets on Housing, but Why?

By Matthew Roberts, Certified General Real Estate Appraiser

Big Money Bets on Housing, but Why?

Large Investment Firms Are Buying Up Houses

Investment companies like BlackRock were recently in the news due to their large purchases of residential real estate. As of late June, institutional investors owned 300,000 single-family homes in America. Of that, BlackRock itself owned 80,000. There are around 16 million total single-family rental units in the country, and institutional owners now own under 5% of them. However, this is likely to grow tremendously. For comparison, institutional investors currently own 55% of all multi-family rental units.

These firms see that supply and demand are out of whack. Any real estate agent can tell you that there aren’t enough houses to sell. Existing monthly home supply and new construction have not kept up with demand. Increasing land values have even made new construction less financially feasible in some urban markets.

Who Owns the Rentals

A Small Share, For Now

Institutional investors’ share of US rental units, as of mid‑2021.

Likely to grow tremendously

Since early 2020, investment firms have raised over $15 billion to invest in single‑family rentals.

Farm · Commercial · Home appraisals  |  Missouri · Illinois · Iowa

Institutional Buyers Target Starter Homes

The millennial demographic is the largest entering the housing market. They are now at the age (30s to early 40s) when families grow and move into larger living spaces. Three and four-bedroom apartment units are popular among this demographic. However, three-bedroom units represent only 11% of all multi-family units. Therefore, home-buying is the common transition.

Because of this wave of new buyers needing housing, investment firms have found starter homes to be a profitable target. They estimate that the revenue per square foot of these homes may outperform most other property types over the next five years. It’s a numbers game. And this home type seems to offer economic resilience, stable rent growth, and strong demand.

Institutional Buyers

Why Starter Homes?

A wave of new buyers needing housing.

Millennials

30s to Early 40s

The largest demographic entering the housing market

Three‑bedroom apartments

Only 11%

of all multi‑family units, so homebuying is the common transition

What investors see in starter homes

Economic Resilience

Stable Rent Growth

Strong Demand

Farm · Commercial · Home appraisals  |  Missouri · Illinois · Iowa

First-Time Buyers are Faced with Higher Prices and Limited Inventory

Unfortunately, millennials entering the housing market for the first time may be the most likely to find themselves bidding against billion-dollar, or even trillion-dollar, companies. The investment companies have responded to critics by pointing out that their holdings are a drop in the bucket compared to the existing 80 million total single-family houses in the country.

What their response leaves out is the fact that at any given time not all houses are on the market, only a small percentage. Further, the percentage of homes on the market that are also affordable to first-time homebuyers is even smaller.

Spurgeon Appraisals regularly appraises a variety of property types. We have experience appraising farms, residences, and commercial properties. We pride ourselves on providing excellent customer service and quality appraisals. Contact our team to see how we can meet your appraisal needs and exceed your service expectations.

Lower Capitalization Package Valuation Makes Large Portfolios Lucrative

How can these large companies afford to pay full price for homes in a seller’s market? My guess is that the homes are worth more as a package than if the homes were to sell individually to retail buyers. Let me explain:

A big portfolio of rented homes, offering dependable cash flow, is currently valued higher by investors than the value of the homes in a sale to owner-occupants, or even to local mom-and-pop investors. For instance, if capitalization rates for retail home sales (to an individual) are 6.5%, and a portfolio of homes is being valued at capitalization rates of 5%, the resulting difference in price is substantial.

Say an individual investor, or individual owner-occupant, is willing to pay $150,000 for a home at a 6.5% cap rate, but valued at a 5% cap rate, the home’s value to the institutional portfolio jumps to about $195,000. Therefore, the investment company can afford to pay higher prices than retail to purchase the homes.

Portfolio Valuation

Same Home, Two Values

How a lower cap rate lets an institution pay more. Illustrative example.

Same annual net income from the home

$9,750

Value = net income ÷ cap rate

$9,750 ÷ 6.5% = $150,000  |  $9,750 ÷ 5% = $195,000

Farm · Commercial · Home appraisals  |  Missouri · Illinois · Iowa

In my opinion, this is why institutional buyers can afford to out-bid local retail buyers.

Trends May Fuel Even Higher Prices

Since early 2020, investment firms have raised over $15 billion to invest in single-family rentals. Real estate investment trusts (REITs), pension funds, and private-equity firms are attracted to investing in single-family housing. They see it as a hedge against inflation as well as a relatively low-risk investment while markets stabilize after the turbulence of 2020.

Large institutional investors might also find more favorable financing than individual buyers. While interest rates stay low, these companies also plan to enjoy even further rising prices and asset appreciation.

Get the True Value of Your Home

This is the strangest housing market in recent memory. Don’t try to navigate it without good help. Whatever your goal, get the true value of your real estate from Spurgeon Appraisals, and get the best deal for you.

We specialize in Farm, Commercial, and Home appraisals throughout Missouri, Illinois, and Iowa, giving the personal attention you deserve, every step of the way, from a certified real estate appraiser.

© 2026 Spurgeon Appraisals. All rights reserved.